Throughout my design journey, I have tackled a variety of projects. Whether it’s a professional client project or a personal passion project, I put the same level of time, effort, and research into every single one.

I begin every project by ideating. I start by coming up with the message and target audience, then move into sketching and planning the smaller details. Taking all of my ideation and brainstorming, I then narrow it down with more sketching and specifics. This is where the iteration of my ideas comes into play.

Throughout the entire process, I consistently check back to make sure I am staying true to the original goals and guidelines. After that, I refine it into my final design by revising based on feedback.  

The final project is like the cover of a book. It’s only the surface of what is inside. Check out the projects below for more inside my process.