PACKAGING

OBJECTIVE

When I was tasked with planning 6 designs over 2 weeks, and executing each one within its own 24-hour period, I wanted to choose something that would challenge me. As someone who is fascinated by packaging and what makes it appeal to consumers, I jumped at the chance to create designs that would do the same. Knowing this objective, I chose to design cereal packaging for 6 brands I created.

STRATEGY

How do you attract consumers with packaging? This is the question I asked myself as I began to plan out my 6 different designs. I wanted my designs to be able to stand out amidst the hundreds of other options. I chose 6 styles to reverse engineer and create that I felt are not commonly seen in that industry. I also chose packages based on the style, vibe, and target audience for each design.

PREPARING

Preparing for the execution of each design required a lot of brainstorming and sketching. For each design I sketched anywhere from 100-300 different sketches, including figuring out elements. Taking a concept, then fleshing it out, and eventually refining it is a process that taught me many things. It taught me how to recognize a good idea, that your best ideas are often not your first idea, and how properly planning and preparing is key to a successful project.

IDEATION

ITERATION

REFINEMENT

FINAL SKETCH

ALL FINAL SKETCHES

After all the ideation, iteration, and refinement for each project’s planning, I ended up with a final sketch for each one. This final sketch included all text and a finalized layout as preparation for quick and quality executions.

COUNTRY BITES

PURECORN CRUNCH

CHEW CHEW

STRAWBERRY PUFFS

COCOA CORE

ASTRO CRUNCH

PERFORMING

A process of execution, feedback, and refinement was repeated for each design, with some minor differences. For this process specifically, I had executed my design based on my final sketch, but some of the elements needed tweaking. After getting feedback, I realized that I needed more contrast and larger elements in order to fully send the message that I wanted. It needed to have a cleaner and simpler design to appeal to the desired target audience.

FINAL SKETCH

COLOR SKETCH

FINAL DESIGN

FINAL DESIGNS

Let's Create Designs that Drive Results and Elevate Your Brand

Searching for a designer who can help elevate your team? I believe the best designs come from strong collaboration and a proactive mindset. I'm ready to contribute my skills and help your creative team thrive.

Let's connect to discuss how my expertise and experience can advance your objectives.

CONTACT